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Samsung Galaxy S24 Ultra review: taming the AI beast2024

Review Summary Expert Rating★★

8.5/10 Design ★★ 8.5 /10 Display ★★ 8.5 /10 Software ★★ 8.0 /10 Camera ★★ 8.5 /10 Performance ★★ 8.5 /10 Battery ★★ 8.0 /10 Pros AI & productivity featuresStrong performance & battery lifeGood display & camerasUseful S Pen Cons Big and heavyPriceyAI features won`t appeal to everyone

It seems like so far, AI has been like the elusive beast that everyone has been talking about but very few have seen. Samsung has taken the onus to tame this beast upon itself, so to speak, and that effort comes in the form of the Galaxy S24 Ultra, touted to be the first AI-first phone, along with its other siblings in the S24 series. Samsung being Samsung, has branded its bouquet of AI features as Galaxy AI, and promised that the same will be made available on 100 million devices this year.

 For the here and now though, the Galaxy S24 series, and its torchbearer, the Galaxy S24 Ultra, is where the focus is.

 Such is the emphasis on AI this time that Samsung isn’t talking much about the specs at all, and instead, focussing on the AI features. Let’s put its intelligence, artificial or otherwise, to the test and see how it fares.

 Verdict The Samsung Galaxy S24 Ultra’s AI features take centre stage, and some of them are quite useful as well. Leave those out, and you’re left with a premium flagship smartphone that comes across as an incremental upgrade, but delivers in almost all aspects — performance, battery life, cameras and more.

 The S Pen and other productivity features make it a powerhouse that should be apt for professionals, creative folks, and power users in general. As long as they can digest the pricing.


 AI features Covered under the umbrella term of Galaxy AI are a bunch of AI features, sprinkled across various tasks and functions. Here’s an overview: The Circle to Search feature allows you to initiate a visual search for anything you see on the phone’s screen, just by long pressing the home button or navigation bar and then circling the object onscreen. It’s sort of like Google Lens, but on steroids, and simpler and faster too.

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